Isaac Dabah

Solly assa


Solly Assa, founder and CEO of Assa Properties, has extensive experience as a real estate investor and developer, managing over 3 million square feet across the U.S. and Mexico. His flagship brand, Cassa Hotel & Residences, includes Cassa NYC and Cassa Times Square in Manhattan, and the upcoming Cassa Puerto Vallarta in Mexico. These properties offer guest rooms, rentals, and condos with amenities like maid service, child care, and fitness centers.

Cassa NYC features 165 guest rooms and 21 floors of rentals and condos, including themed penthouses with panoramic city views. Cassa Times Square offers 108 rental residences and 100 guest rooms, with a roof deck providing views of the city and Hudson River. Cassa Puerto Vallarta, still in development, will be a resort-style complex with pools, a beach club, and more.

Solly collaborates with the hospitality industry to create trendy dining and nightlife experiences at his properties. He focuses on transforming underutilized assets into desirable, long-term holdings, primarily in New York City. Recently, Assa Properties sold a mixed-use property at 19 West 55th Street for $50 million after renovations increased occupancy. Solly plans to expand globally, starting with Cassa Puerto Vallarta.